Outdoor advertising is, simply put, any marketing technique that takes place in the great outdoors. Traditional outside advertising involved simple, one-dimensional billboards or posters in locations such as bus stops or train stations.
Today, contemporary outside advertising has changed the face of offline marketing, giving it an entirely new look that is dynamic, exciting and compelling.
Outside advertisements can be seen in the most unusual and unexpected places, including on the sides of apartments, on the stairs of a tube station and even on shopping trolleys.
Businesses are always thinking of the most innovative ways to appeal to their target audience, by creating compelling advertisements that are memorable, impressive and surprising.
Examples of Compelling Outdoor Advertisements
A recent example of an innovative outdoor advertising campaign involved an advert for the Yellow Pages. The company advertised surfing lessons on an eye-catching, bright yellow surfboard that was situated close to a beach. The text on the surfboard reads: “Surfing lessons? See SURF SHOPS for everything you need… ” then directing the reader to the Yellow Pages website.
This advert was simple yet brilliant in that it creatively demonstrated to those directly interested in surfboarding how easy it was to find out more through the Yellow Pages.
Another interesting concept used by the Yellow Pages involved a bright yellow, crashed car with Yellow Pages contact details written on the advert. Their goal is to create effective outdoor advertisement campaigns that are memorable and likely to garner positive results.
Even simple bus stop posters have become more compelling with marketers adopting 3D and interactive adverts that are extremely creative and effective.
Is the Role of Outdoor Advertising still Important?
Outside advertising plays an important role in the marketing of a business, irrespective of the power of other offline and online marketing strategies. Though online marketing has had prevalence in recent years, outdoor advertising companies now devise fantastic, creative ad campaigns that are a great alternative to regular outdoor adverts and have the power to generate spectacular results.
These primarily include creative billboard advertising but also refer to posters, wall paints and newsletters. Advertising companies are truly thinking outside the box when it comes to creating ad campaigns that attract users to the product.
Today’s outdoor advertisements need to be captivating, interesting and very engaging in order to get the right results. Otherwise, they will fail to attract people’s attention and add any value to your business.